MotionPost recently produced a series of promotional videos
for the American Marketing Association's BrandSmart 2012 Conference. But our
challenges threatened to overcome the available budget. Here are some of the
approaches we used to create a successful, motivating series of videos in spite
of big obstacles - they can work for you too!
1. Consider Video Conferencing
Flying out or hiring local producers to interview keynote
speakers for the promotions prior to the event was not in the budget, and
deadlines were tight. So we turned to videoconferencing, without the expense of
a fully-crewed video shoot.
2. Use Existing Footage
By using quick cuts of existing b-roll footage to supplement
the videoconference results, we added visual interest, depth and excitement, all
without costly on-location shooting.
3. Create Interesting Backdrops
We tracked the footage into a 3D-modeled desktop computer,
strategically including the Brandsmart 2012 logo. Our approach leveraged the
streaming quality of the raw footage to convey the immediacy and power of
social media. So we turned the unique challenges of the interviews into an even
stronger statement about the subject.
