Friday, November 9, 2012

When You Have More Problems Than Money




MotionPost recently produced a series of promotional videos for the American Marketing Association's BrandSmart 2012 Conference. But our challenges threatened to overcome the available budget. Here are some of the approaches we used to create a successful, motivating series of videos in spite of big obstacles - they can work for you too!

1. Consider Video Conferencing
Flying out or hiring local producers to interview keynote speakers for the promotions prior to the event was not in the budget, and deadlines were tight. So we turned to videoconferencing, without the expense of a fully-crewed video shoot.

2. Use Existing Footage
By using quick cuts of existing b-roll footage to supplement the videoconference results, we added visual interest, depth and excitement, all without costly on-location shooting.

3. Create Interesting Backdrops
We tracked the footage into a 3D-modeled desktop computer, strategically including the Brandsmart 2012 logo. Our approach leveraged the streaming quality of the raw footage to convey the immediacy and power of social media. So we turned the unique challenges of the interviews into an even stronger statement about the subject.

Wednesday, November 7, 2012

The Chicago Creative Pro Users Group celebrated its tenth anniversary this last week and held a celebration at Encoenta Roma in Chicago Board and several of the founders of the Group. Pictured Left to right top row, Brian Kaempen, Tom Foss, Fred Pfeifer, Gary Adcock, Geoff Slawson. Middle Row; Jim Kropp, Kelly Emmerling, Sue Lawson, Jeff Evenson, George Patay, Steve Eisen and Keith Dadey. Seated middle Billy Sheahan.