Ed Says:
We've just released the trailer to a new feature length documentary project. The footage is fantastic and the subject matter promises to be very compelling.
Judge for yourself, here's that trailer:
Sunday, August 22, 2010
Wednesday, July 7, 2010
BrandSmart 2010
Motion Post teamed up with the Chicago Branch of the American Marketing Association to produce several videos to draw marketers to their latest thought leadership conference, BrandSmart 2010. BrandSmart featured some great keynote speakers like Jon Pollock, from Polariod and Len Hostetter, from Fed Ex. Motion Post created these videos from thought to finish, working with our creative team and the folks from AMA Chicago.
Six weeks before the conference, we interviewed several AMA Chicago members discussing marketing trends today and why you should attend a conference like BrandSmart. After a day's worth of interview we sat down to cut together several documentary style ads for BrandSmart. The videos went out in the AMA Chicago’s email campaign a month before the start of the conference.
Here is the finished product.
We also produced several “spoof” videos with the help of AMA Chicago Member Megan Gauss. Megan’s day job is with the Chicago Convention and Tourism bureau but she moonlights at Second City.
Six weeks before the conference, we interviewed several AMA Chicago members discussing marketing trends today and why you should attend a conference like BrandSmart. After a day's worth of interview we sat down to cut together several documentary style ads for BrandSmart. The videos went out in the AMA Chicago’s email campaign a month before the start of the conference.
Here is the finished product.
We also produced several “spoof” videos with the help of AMA Chicago Member Megan Gauss. Megan’s day job is with the Chicago Convention and Tourism bureau but she moonlights at Second City.
Tuesday, March 9, 2010
AMA in Haiti
Jeff says:
We just finished another project for the American Medical Association. On February 1st the AMA sent Dr. Italo Subbarao down to Haiti. Dr. Subbarao is part of the AMA’s Public Health Preparedness and Disaster Response team. He traveled with members of the American College of Surgeons and the American Academy of Ophthalmology to assess further volunteer and supply needs.
Dr. Subbarao shot this entire piece with his Flip camera, here is the story.
We just finished another project for the American Medical Association. On February 1st the AMA sent Dr. Italo Subbarao down to Haiti. Dr. Subbarao is part of the AMA’s Public Health Preparedness and Disaster Response team. He traveled with members of the American College of Surgeons and the American Academy of Ophthalmology to assess further volunteer and supply needs.
Dr. Subbarao shot this entire piece with his Flip camera, here is the story.
Friday, March 5, 2010
Illinois Holocaust Museum & Education Center
Ed says:
The Illinois Holocaust Museum & Education Center just celebrated it's 1 year anniversary. I can't express enough what an honor and pleasure it was for us to be asked to help create this profile of the museum's first year.
The Illinois Holocaust Museum & Education Center just celebrated it's 1 year anniversary. I can't express enough what an honor and pleasure it was for us to be asked to help create this profile of the museum's first year.
Friday, January 22, 2010
Mission Coffee Can
Ed says:
The first episode of Mission Coffee Can is being released this week. This series is the culmination of months of hard work by Sinnott Productions and Motion Post for Bunn-O-Matic. This is by far my favorite kind of documentary project -- following interesting people pursuing a dream, not quite sure what we will get, then finding the stories in the footage and bringing it all into focus.

http://www.missioncoffeecan.com/
The first episode of Mission Coffee Can is being released this week. This series is the culmination of months of hard work by Sinnott Productions and Motion Post for Bunn-O-Matic. This is by far my favorite kind of documentary project -- following interesting people pursuing a dream, not quite sure what we will get, then finding the stories in the footage and bringing it all into focus.

http://www.missioncoffeecan.com/
Tuesday, December 8, 2009
American Medical Associaion House of Delegates Opening Video
Jeff says:
Four weeks before the AMA convened its semi-annual meeting they approached one of our clients and asked them too produce an opening video for the convention. The video was to highlight the seven planks of health system reform. You can read about their position at the AMA HSR microsite to which we also provide services.
Once the agency had lined up all the doctors we got the crews together. Time was tight, we had to have a few crews working simultaneously, so Tom McCosky and Dave Cosby were hired. The client had also lined up an interview with Joanna Rudnick, a patient that had been denied coverage because of her family history with breast and ovarian cancer.
Once shooting was finished the fun stuff began. We the took all of our interview selects and tossed them into different “buckets.” One bucket for tort reform another for the SGR and so on. After we had all our good takes sorted we looked at all on Joanna Rudnick’s interview and got all of her good takes sorted we knew she would be a good thread for the entire piece. Then we started to weave together the story with Joanna commenting on her situation and doctors responding in kind.
The first reaction from the AMA was very positive and we just had a few minor changes. After we completed the revisions I took the video into Apple’s Color. I really wanted to separate the interviews with Joanna from the doctors, so I added a color tint to the windows and more saturation to the bricks and a vignette.
Here is the original:

Here is the final look:

I also went through the entire piece corrected all the other interviews and b-roll, then returned to final cut to complete the final audio mix.
Here is the final piece.
Four weeks before the AMA convened its semi-annual meeting they approached one of our clients and asked them too produce an opening video for the convention. The video was to highlight the seven planks of health system reform. You can read about their position at the AMA HSR microsite to which we also provide services.
Once the agency had lined up all the doctors we got the crews together. Time was tight, we had to have a few crews working simultaneously, so Tom McCosky and Dave Cosby were hired. The client had also lined up an interview with Joanna Rudnick, a patient that had been denied coverage because of her family history with breast and ovarian cancer.
Once shooting was finished the fun stuff began. We the took all of our interview selects and tossed them into different “buckets.” One bucket for tort reform another for the SGR and so on. After we had all our good takes sorted we looked at all on Joanna Rudnick’s interview and got all of her good takes sorted we knew she would be a good thread for the entire piece. Then we started to weave together the story with Joanna commenting on her situation and doctors responding in kind.
The first reaction from the AMA was very positive and we just had a few minor changes. After we completed the revisions I took the video into Apple’s Color. I really wanted to separate the interviews with Joanna from the doctors, so I added a color tint to the windows and more saturation to the bricks and a vignette.
Here is the original:

Here is the final look:

I also went through the entire piece corrected all the other interviews and b-roll, then returned to final cut to complete the final audio mix.
Here is the final piece.
Sunday, November 29, 2009
Beyond the Pedway
We are profiled the week on Beyond the Pedway.
Beyond The Pedway is a weekly video podcast dedicated to highlighting the creative entrepreneurs of Chicago.
Created by Tim Jahn, Beyond The Pedway seeks to discover creative entrepreneurs and explore their unique story of passion, dedication, and what truly excites them. A song from a local Chicago band is featured during the intro and credits of each episode.
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