Monday, September 3, 2012

Fordson Released on BluRay

Our documentary editorial project Fordson: Faith Fasting Football is now available for streaming on Netflix and for sale.



The feature-length documentary is now available for sale
at the official Forsdon The Movie website.


Lovingly created by Ed at Motion Post for the producers at North Shore Films, a 3-disc set of  Fordson is now available for sale.  You get a Blu-Ray™ and DVD Video of the 92 minute theatrical release as it appeared in AMC Theatres in the Fall of 2011 (held over for two weeks in some cities!).    The 3rd disc is a 122 minute Special Features DVD which contains: Q&A with the cast from an MLK Symposum held at the University of Michigan, Extended Trailer, Theatrical Trailer, News Interviews with Director and Producers, Fordson Principal Imad Fadlallah's Class of 2010 Commencement Address, Repositioning Islam in America TEDx talk, FORDSON Rap Video, Comments from Hillary Clinton and Michael Moore and other extras..

If you missed it last year, and you have Netflix streaming, you can also see it in it's entirety online.  Obviously, I can't link to the stream directly here, so if you have a Netflix streaming account, login to it and do a search for "Fordson".  (edit: or try this)


Friday, May 18, 2012

Memorial Healthcare’s Joint Replacement Team





Mothlight Pictures brought Memorial Healthcare’s Joint Replacement Team commercial to us. DP Pete Biagi shot on Fletcher Chicago’s Arri Alexa. What beautiful looking footage. Directed by Marc Wellin cut in Final Cut Pro 7 by Jeff Evenson. Sandy Weber of FlixDisc created and tracked all the red glows.

Thursday, May 17, 2012

Illinois Institute of Technology Professional Learning Programs





One of the more rewarding aspects of being in the marketing and communications business is when a new client calls because they saw a previous video you produced and loved it.  That’s what happened last fall when the Applied Learning Program at the Illinois Institute of Technology called to say they wanted to talk to Motion Post about producing a recruiting video.  During the spring of 2011 Motion Post produced a re-branding video for IIT’s Institute for Food Safety and Health, better known as IFSH.  


At our first meeting we decided to shoot some scenic shoots of the campus during the beautiful fall weather. Tom McCosky visited the IIT campus on a beautiful September day.  The footage looked incredible.  Our client had even asked if that was the same place he worked. :) 

View of IIT Campus from the tower

After the Holidays we sat down with the IIT team and started to plan the project. University recruitment programs need to hit the mark.  What’s the draw for students to want to come to IIT Chicago and join the program?   IIT is a world class university.  Chicago is a great city.  The Applied Learning Programs offers a 6 week internship that not only increases the student’s business skills but has proven to be an extremely effective program for helping each student with their English skills.  That’s the big pay off.  And we captured it all.  

Great locations at IIT's University Technology Park

Some amazing interviews from the faculty and of the student’s experiences and how they’ll be able to apply their new working skills and their coursework to the workforce back home or wherever they choose to live and work.

Now it was time to edit the program, with ten hours of interviews in the can, we decided to use the latest version of Adobe’s industry leading software Premiere Pro CS 6 to cut this project. We love premiere’s ability to work with P2 footage right off the cards (no need to transcode), this would let us speed through all of the interviews and capture the best possible sound bites.  Next we had to fine tune the interviews into a clear narrative. We used the faculty to give the program the flow then interspersed the alumni to support the faculty comments. After the first round of positive client reviews we started to polish the program. We used Magic Bullet’s Colorista 2 for color grading and Digital Anarchy’s Beauty Box to really have everyone look their best. Adobe audition completed the audio clean up and mix.





McCormick Center with Colorista 2 applied
McCormick Center without Colorista 2 applied
Interview with Beauty Box and Colorista 2 applied
Interview without Beauty Box and Colorista 2 applied
Interview with Beauty Box and Colorista 2 applied
Interview without Beauty Box and Colorista 2 applied

The final step was to author a dvd and print up the packaging. We worked with IIT’s internal communications department to create an effective/informative video brochure, packing for the finished DVD.
The Recruiting video made its way to 8 Universities in Korea a week after we finished the program in April 2012.  Rave reviews by all.  Next stop China.  The program plans to make it to 8 countries including the U.S.  

Jeff Evenson  

Wednesday, April 18, 2012

Las Vegas NAB 2012


A quick blog post to give you an update of what is happening in vegas. Lots of great software and equipment to look at on this trip to Vegas. The things that impressed me the most Adobe CS 6, Smoke on a Mac and Da Vinci Resolve were my three favorites.

Adobe CS 6 

Lots of great improvements to an already powerful suite of products. After Effects looks even better and Premiere Pro looks awesome.

Smoke on a Mac

AutoDesk lowered the price ($3500 plus $500 per year License). This is an awesome product I'm looking forward to testing it out on their public Beta this summer.

DaVinci Resolve 

The best color grader on the market is even better, Blackmagic also introduced a 2.5K camera that looks like a prototype :)

Monday, March 12, 2012

Six Tips on Writing

Ed says:

I'm no writer, but I'm fascinated with the process of writing. It's the purest form of art in my opinion. I think the writing process has a lot in common with video editing, especially the kind of unscripted work that I do most of the time, (to be honest though, at it's best, editing can probably only be regarded as a "high craft")

Anyway...


Six Tips on Writing from John Steinbeck

1. Abandon the idea that you are ever going to finish. Lose track of the 400 pages and write just one page for each day, it helps. Then when it gets finished, you are always surprised.

2. Write freely and as rapidly as possible and throw the whole thing on paper. Never correct or rewrite until the whole thing is down. Rewrite in process is usually found to be an excuse for not going on. It also interferes with flow and rhythm which can only come from a kind of unconscious association with the material.

3. Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theater, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.

4. If a scene or a section gets the better of you and you still think you want it—bypass it and go on. When you have finished the whole you can come back to it and then you may find that the reason it gave trouble is because it didn’t belong there.

5. Beware of a scene that becomes too dear to you, dearer than the rest. It will usually be found that it is out of drawing.

6. If you are using dialogue—say it aloud as you write it. Only then will it have the sound of speech.

Friday, January 13, 2012

Happy 2012


Motion Post had another fantastic year in 2011. We edited a feature length documentary, Fordson: Faith, Fasting, Football which had a very successful national theatrical run.




The film won several prestigious awards including a Special Jury award at the Slam Dance Film Festival in Park City, Utah. It also won Best US Documentary Film at the Traverse City Film Festival, where Academy Award-winning director Michael Moore commented, “I want everyone in the country to watch this film.”





BBBBRRRR!!!! Special Olympics Illinois asked us to go outside to produce a marketing video for their annual Polar Plunge. We interviewed the "plungers" as they got ready to run into the frozen waters. We wanted to show how easy it was to raise money for this awesome charity.





IIT's Institute for Food Safety asked us to produce a Satellite Media Tour for their re-branded Institute for Food Safety. Motion Post put together a turn key production to show off all the work IFSH does to protect consumers.





HOOPS! Veteran ESPN producer Erik Rosenthals came to Motion Post to create a “X’a & O’s” interstitial series for ACC college basketball on ESPNU. Coach K and Coach Roy Williams were some of the luminaries who mapped out their best “buzzer beater” strategies for college hoops fans.





The Once of Prevention and director Chris Guillen partnered with Motion Post to create a powerful fundraising video for Educare, The Once’s national network of early childhood learning centers. We put together a veteran crew that traveled to 5 cities in 10 days to show the fabulous work that this charity has been doing. We got a lot of great footage on this trip and the footage has been helping their communications department leverage it well beyond the scope of the main program.





2011 saw dramatic changes at Sara Lee, Inc. as they conducted a broad divestiture and restructuring to emerge as a stronger and company in 2012. The Bricolage Group hired us to showcase all these changes. We post-produced an ongoing series of videos for their re-branded Meat and Coffee divisions to help keep their workforce informed and motivated.





We completed several local commercials for Abt electronics, Pekin Hospital, Illinois Valley Community hospital and web-ads for Cobra electronics.















We traveled to Thailand and San Diego to produce sales meeting wrap-up video for Molex.


These are just some of the highlights, we helped even more clients tell their stories. We look forward to telling your story this year.


Thanks

Motion Post

Friday, December 30, 2011

Cobra Vedetta

Lite Fuze partnered with Motion Post to create a content for the Cobra Electronics booth at the Consumer electronics show 2012. Cobra's new radar detector follows the contours of a Lamborghini Gallardo.














Cobra's Vedetta is latest in an excellent line of radar detectors. Cobra wanted us to appeal to adrenaline junkies that buy their products, so we rented a Lamborghini for the shoot. Take a look;